World

Why brand purpose marketing isn’t working with young individuals

By Jeff Beer3 minute Read“The most surprising finding was that young consumers, are, in fact, not noticing—at least not to the degree we were expecting,” says Meredith Ferguson, managing director of DoSomething Strategic. “There were certainly some standouts: Fenty Beauty, Savage x Fenty, Dove, Thinx, Aerie, Lush. But so many brands didn’t even show up…

How HDFC breaks the disappointing pattern of Indian banking

INDIA’S BANKS have a poor reputation—and for good reason. The state-controlled ones offer cheap credit to the well-connected, have piles of bad loans and are barely accountable. Nor are the private ones flawless. In the past year the bosses of two of the biggest left after concerns were expressed by the Reserve Bank of India:…

Ex-Tottenham midfielder Van der Vaart to make darts debut

Darts fan Rafael van der Vaart meets former PDC world champion Raymond van BarneveldFormer Tottenham midfielder Rafael van der Vaart had a decent aim when it came to scoring goals, but can he hit the bullseye with a dart?The ex-Netherlands international, 36, will swap the pitch for the oche when he makes his tournament debut…